Whether you are planning to launch a new business or a new product line, there are several things one must do to prepare for the best launch possible.
First thing is to decide if you are doing a soft launch (launching to a limited audience) or a hard launch (a full launch or "grand opening"), or is it better to release only to a few beta-testers to help you work out the kinks before launching?
Releasing to beta-testers is especially good when working toward launching an educational program, a technology product (video game, smart watch), or any product or service where you should launch to a controlled population that can provide important feedback to help you perfect your product/service before your full launch.
A soft launch can be a good idea when you need to limit your target market so you can build your business on a slower scale. A soft launch is a quiet launch where you do not saturate your community or target market with news of your upcoming business or product. There are several reasons to do a quiet release, number one is to keep things manageable with a small staff (such as a work from home business), or with a business such as a restaurant so they can see that their new system is running smoothly, that they have all the supplies needed, the staff are well trained, etc. before launching to the general public--a bad review of a restaurant's hard launch can kill the business right from the start.
A hard launch is when you are ready to hit the ground running--your systems have been tested, your product is perfected, your staff is fully trained, your website is prepared for an influx of visitors, your kinks have all been worked out and you are confident that you are ready to roll.
So where are you in your launch plan? Are you ready to launch? Whether you are going to launch to a group of beta testers, do a quiet, soft launch to family and friends, or launch into the world, we can help. Get ready to Launch!