Create a Marketing Blueprint, then Rinse and Repeat
Most people shy away from marketing. They look at marketing as sales. Even if your product is the best around, it can be hard to “sell” it to a stranger. People will often think, “I’m not a sales type. I don’t have the personality to do that.” Sales aren’t just for aggressive personalities. Anyone can make marketing work for them if they create a marketing plan blueprint. Believe it or not, marketing should be fun.
A marketing blueprint, or repeatable system, will work for any client that is interested in your services. This means many things. It means you will begin to grow confident in your marketing plan and ability as your comfort level grows. A repeatable blueprint will also save you time in the long run. Just take the time to create a marketing system that works then let the plan do the heavy lifting. You trust the plan because you know it works.
When you use a blueprint marketing system the results will become clear. After awhile you will be able to judge the results in advance. You will understand how the plan produces. That knowledge will give you confidence in your income potential. From past success it will become clear that presenting the marketing plan to a certain number of potential clients will net you "x" number of new clients. Each time the plan works, your confidence will grow. Now marketing is fun. Isn’t it?
The old saying that “time is money” is a truism. If you have to create a new marketing plan for every time you need clients, when will you ever have time to actually work? A blueprint plan will save time and end up making you more money in the long-term. But your blueprint marketing plan needs to work and needs to work for any potential client. It is critical that you put the necessary time and effort into building the perfect plan. This is time well spent.
Marketing is one of the most important aspects to your business. A blueprint marketing plan that works on a consistent basis is a major weapon for you business success.
ABOUT THE AUTHOR
Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the "Getting Clients Home Study Program", the step-by-step guide to getting clients, building your business and making more income.